The new frame selection

18. January 2012|Blog, International

"Try on" view

The new look website is here. The focus is on what is most important to the customer: the product selection and retailer search. An intelligent filter function and Silhouette iMirror enable customers to make a reliable choice in advance. The aim: buyers can try out the entire Silhouette product range around the clock and from the comfort of their own home. Before visiting an eye-care professional for the first time, they already have an idea of which eyewear model meet with their expectations.

Arnold Schmied, Executive Board Member Silhouette, says: “We know that it is much easier to assess the design over the internet than the material and processing. This is why we attach great importance to the entire process and an interplay of the real and virtual world: ideal information on the web in advance and then the customer’s enthusiasm when they have the eyewear in their hands for the first time”.

Finding an eye-care professional should be as easy as possible. As such, the retailer search feature on has been fundamentally revised and now offers an innovative map view and all of the contact details for the identified eye-care professional, based on the user’s location.The expert answers about health and look have also been given a brand new appearance. The ‘Look’ section includes suggestions from Silhouette customers about how to care for the eyes and about individual styling.

In the trailer about the website, Arnold Schmied explains the philosophy behind the new There is also an overview of all features and options on the website. Take a look, it’s worth it. Watch Trailer

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