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“The glasses I wear every day really have to be very comfortable.” This is not just the opinion of 10-year old Salvatore but also the opinion of the majority of spectacle-wearing children, who are naturally also concerned with their look. According to Fiona, aged 7, “So that I like my glasses, they shouldn’t stand out but still be pretty.”
Children know perfectly well what they like, both in terms of their leisure activities and outfits – but their eyewear too. The market for children continues to develop and major brands are discovering and actively targeting the world of little people.
Silhouette, the leading manufacturer of lightweight and high-quality eyewear, has therefore decided to develop the best eyewear for children to cope with every adventure children are involved in and be their best partner to children for their school, sports and leisure. “The inspiration for SPX Art Kinds essentially came from children themselves – both from our own children as well as from all the children with whom we have spoken and worked. And, of course, we have also listened to the needs of parents as well,” explains Silhouette designer Gerhard Fuchs.
SPX Art Kids enjoys all the benefits of “grown up” Silhouettes and yet is specifically designed to meet the needs and wishes of children. The colours – Candy Pink, Rainbow Purple, Cherry Red, Cool Black, Action Green, Ocean Blue, Coconut Brown – and the design of the eyewear are so cool that children enjoy wearing the lightweight and robust glasses in every situation. Comfortable SPX Art Kids remain on children’s noses, irrespective of the adventures that the children embark upon. The SPX plastic, specially developed by Silhouette, not only ensure lightweight eyewear and comfort in wear, but is also extremely flexible.
And a further factor that parents particularly like is that SPX Art Kids grows with the children, as the rimless eyewear lenses can be adapted to the child’s personality and the shape of their face and can very simply be replaced by larger lenses as soon as they become too small..
The complete PR-Text is in the Silhouette Mediabox and available for download.