Snapshots seen through sunglasses

21. September 2012|Press Releases, Sunglasses

Silhouette SUN 2013

Silhouette SUN 2013

Silhouette SUN 2013

Silhouette SUN 2013

Your goal in sight, your thoughts focused, everything’s going smoothly – and then a little moment makes a major difference. You succeed in doing something you’ve dreamed of for a long time. Your wishes come true. A man blasts off into space, a star celebrates her on-screen triumphs, an artist creates his masterpiece, an entrepreneur seals the deal of a lifetime.

Faith coupled with dedication; joy and charisma; the good fortune of being in the right place at the right time. That’s what success is all about. It makes our heart beat faster and means we’ll never forget those special moments. Plus it gives some people a certain je ne sais quoi. Slightly aloof, individual and stylish – for them sunglasses are an accessory that allows them to see the world differently.

Audrey Hepburn wore them in the film classic when she gazed at the precious jewels at Tiffany’s, while nibbling her croissant and drinking coffee from a paper cup in her incredibly elegant manner. Style is something you simply have, style cannot be forced. This is apparent every day in the American bastion of good taste and fashion. It’s where Anna Wintour, editor in chief of Vogue, decides what’s going to be the next trend. And she keeps her eye on the fashion world with her favourite accessory, her sunglasses.

Fashion guru Karl Lagerfeld has made them his trademark. He now designs not only breath-taking clothes but is just as successful when pressing the shutter of his camera. And he reveals celebrities such as Jeff Koons or Princess Caroline of Monaco in a special light. Fashion icon Diane Pernet also enjoys an unusual view of the world. The former designer, fashion filmmaker, blogger and journalist makes fashion tangible and alive for everyone. As for herself, she dresses from head to toe in deep black, her hair piled high and in her inimitable, charismatic style, she wears sunglasses.

The complete PR-Text is in the Silhouette Mediabox and available for download.

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