Reduction with style and surprise

14. December 2011|Optical Eyewear, Press Releases

Clear forms and reduction to what is essential brought together with unmistakable feel and warm appeal – that could be a description of the minimalism of our century, which has also brought with it a renaissance of values. While the reduced style of the 90s had a cold feel to it, craftsmanship by hand, materials with a natural appearance, individuality, warm colours and soft surfaces are now receiving a new level of emphasis.

Those who don Silhouette Titan Impressions know what they are wearing: Design from Austria, circa 80% crafted by hand and specifically oriented toward the needs of individuals. This combination of universality and individuality means that Titan Impressions eyewear can be worn all day long – ladies and gentlemen alike. “My idea was to create eyewear that could be put on early in the morning and is not removed again until shortly before going to bed. A perfect companion for the whole day, without being a burden” says Gerhard Fuchs, Titan Impressions designer.

Colour and material accents are used quite deliberately. Titan Impressions’ hinges nourish tension via matt-gloss effects, the contrast between the materials high-tech titanium and SPX, interplays of colours such as Black-Red, Violet-Green and Gold-White. One finds pleasant surprises in the small prints and structures along the interior of the hinges. These seamless, strictly geometrical design elements are oriented on impressionist pointillism and are what give Titan Impressions its name.

The twelve models in twelve colour variations from the Silhouette Titan Impressions collections will be available from select stores worldwide starting in January 2012. Like all Silhouette collections, Silhouette Titan Impressions are crafted in Austria using the highest quality materials in more than 200 work steps, circa 80% of which are realised by hand.