New interactive opportunity at the point of sale: Silhouette iKiosk

15. July 2013|Press Releases, Sunglasses

Silhouette iKiosk

Silhouette iKiosk

Silhouette iKiosk

Silhouette iKiosk

Linz / Vienna, July 8, 2013. What looks like a scene from a science fiction film, as of now is reality: you stand in front of a big screen, your face is tracked and with a movement of your hand, you can virtually try on any eyewear or sunglasses from the Silhouette collection and admire yourself – even while moving about. Thanks to the innovative Silhouette iKiosk, you already get a real feel for what you look like in the quality Silhouette (sun)glasses you have chosen when trying them on virtually. The perfect pre-information, prior to consulting with professionals and experiencing the unique wearing comfort of Silhouette sunglasses.

This is possible through a world first, specially developed for Silhouette eyewear specialists, that will be premiered from the beginning of July to the beginning of September. Passengers and customers at the Heinemann Duty Free Shop in the Vienna International Airport are the first to get to know their new sunglasses in a fun, interactive way with the Silhouette iKiosk

Similar innovative means for trying on eyewear virtually have already been successfully presented by Silhouette on the web and as apps that have become one of the most popular tools for those interested in eyewear. Live interaction, directly at the point of sale, is to now augment the virtual world of Silhouette and above all, provide new experiences for (sun)glasses wearers.

A total of 23 different models of sunglasses made in Austria can be tried on during the test phase; operation is simple and self-explanatory. The Silhouette iKiosk immediately captures the customer’s attention.
“For us, what is important, is the moment after virtually trying on the eyewear – that is when a sale should be generated,” said Joel Jelderks, head of Travel Retail at Silhouette, who is pleased that Vienna International Airport and Heinemann Duty Free are using this world first for its promotion in the summer travel season. “As a premium brand whose eyewear and sunglasses are produced, as always, in central Europe, we like to try out new interactive ways of presentation with our partners in order to draw the attention of the consumer to the brand and products,” said Jelderks.

Constantin Wiesmann of Heinemann Duty Free Vienna: “We always welcome innovations in retailing, especially when they offer a visible benefit and novelty value for the customer. Heinemann Duty Free surprises customers time and again with innovative and exclusive products, services and activities. So this augmented reality installation fits in very well with our shopping environment, as well as with the international airport.”

The complete PR-Text is in the Silhouette Mediabox and available for download.

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Anja Strejcek Head of PR and Communication Silhouette International
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Tel.: +43 (0) 732 3848 - 476


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