Milestones of Passion

Tuit 1964: Two people with visionary power firmly follow their ideas and visions and make them reality: For the first time in history, Anneliese and Arnold Schmied make more out of glasses than just a visual aide, namely a desirable accessory for better vision and appearance.

With foresight and passion they founded the company and the brand Silhouette and with it their life work. A new dimension of vision had been created with a focus on individuality – the individuality of the person as much as that of the eyewear.

In the same year the first innovative eyewear collection – largely hand-made – left the factory in Linz for destinations all over the world. New, fascinating perspectives were set in the world of eyewear fashion under the brand name Silhouette.

1966: The vision that people love their eyewear as a fashionable accessory and wear them with joy proves to be an international success. Silhouette eyewear already conjures up the first visual experiences in Austria, Belgium, Denmark, Germany, Norway, Switzerland, France, Canada, Italy, Great Britain, Sweden, Spain and the Netherlands.

1970 / 71:  Silhouette eyewear – made in Austria – is a huge success and conquers the markets of the United States of America as well as south-east Asia.

The complete PR-Text is in the Silhouette Mediabox and available for download.