Very motivated and excited – this was the first impression the bloggers gave who Silhouette had invited exclusively to Milan. The reason for the invitation was the international presentation of the Silhouette Crystal Collection. An exciting day lies ahead…
Press & Trend Workshop, 4 March
Starting at 9:30 am, Location Visionnaire, Piazza Cavour 3 in the centre of Milan
The group of fashion bloggers from Austria, Germany, France, UK and Asia got to know each other and used the time before the official start of the event to share their experiences. There is one thing they all had in common: They all expected interesting information for their own fashion blogs. After the bloggers took their seats in the first row, Andreas Aschauer-Martinelli, Silhouette Brand Director, started the presentation.
The first item on the agenda was the inspiring presentation by international trend expert Li Edelkoort, who impressed with her new ideas, visions and trends combined with the Silhouette Crystal Collection. Finally, the moment arrived for the appearance of top models Nadja Auermann and Helena Christensen, who presented the innovative Crystal Collection. The eyewear models caused quite a stir since the two women are even prettier in the flesh. The subsequent interview with both women was the highlight of the day for the fashion bloggers. Although they only had a few minutes for the interview, it really was a unique experience.
Other items on the agenda were the presentation of the Silhouette Virtual Mirror, where the new Crystal Creations can be tried online immediately (also available for iPad and iPhone ), as well as an aesthetics style consultation and the presentation of the new Silhouette Journal.
And then at 1:45pm, off they went with a shuttle to the Silhouette booth at the MIDO-International Optics, Optometry and Ophthalmology Exhibition 2011 where, naturally, the Silhouette Crystal Collection was the MAIN topic. All together this was an exceptional day in Milan with very positive feedback from our bloggers. Great experiences and lots of fun – a wonderful launch of the collection for both our guests and for Silhouette. Finally, the evening slowly drew to a close with a pleasant dinner before the bloggers went off to edit their information… Thank you so much!
Here are the blog entries:
France - La Revue de Kenza
United Kingdeom - Styleslicker
Germany – Allet ohne Schminke
United Kingdom / China – Wonderland Magazine
Austria – Fanfarella