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iF product design award for Silhouette SPX Art
05. January 2011|Optical Eyewear, Press Releases
Designed to reflect the diversity found throughout all areas of product design, the iF product design award has been considered to be the trademark award for excellent design since its establishment in 1953 and is among the most renowned of its kind. Around 2,800 products from 16 categories were submitted for the coveted 2011 iF product design award.
The Austrian eyewear brand Silhouette came through as the winner in the “leisure + lifestyle” category with its revolutionary rimless collection SPX Art, thereby placing it among the most successful brands on the iF product design award’s top eyewear list.
SPX Art – like all other submissions – was evaluated according to eleven criteria by a jury of professionals, which included, among others, the internationally recognised and multiple award-winning industrial designers Carl Gustav Magnusson and James Irvine.
The art of reduction: Silhouette SPX Art
Reduced in its form, expressive in its colours. Silhouette’s SPX Art collection expresses the dynamics of a casual lifestyle, becoming a daily companion without screws and hinges. The colours and model names come alive; the colour and design mixes decorating the temples are secretive and at times even brassy. The flexible plastic temples on this rimless eyewear made in Austria, available in 16 colour & design variations, guarantee the highest level of comfort. SPX Art – like all Silhouette eyewear – was created by Silhouette’s in-house design team.
“SPX Art Collection receiving the 2011 iF product design award, which is also considered to be a trend barometer for excellent design work, shows us that rimless eyewear design is among the most current in our time. Furthermore, the award is of course also a wonderful confirmation of our strategy of facilitating harmony and comfort using to the rimless design” exclaim Arnold and Klaus Schmied, board members and second-generation co-owners of Silhouette International, in reference to the international award.
Silhouette’s SPX Art can be seen along with the other award winners at the 2011 iF product design award exhibition in Hanover from 1 March to June 2011.
The collection’s 16 models – designed & made in Austria – will be available from professional opticians worldwide starting in January 2011.