European Design Award for Silhouette iMirror

01. June 2012|Blog, International

The Silhouette iMirror Application was awarded with the European Design Award in Bronze in the category “Mobile Apps” in Helsinki last week. This year’s ED-Awards ceremony took place in Bio Rex, an iconic architectural monument of Helsinki (World Design Capital 2012).

iMirror for iPad and iPhone, an Augmented Reality Application, makes it possible to try on Silhouette eyewear and sunglasses in a realistic environment – wherever and whenever you want. Thanks to advanced Augmented Reality video technology you can move around freely as though in front of a real mirror, virtually wearing any pair of Silhouette glasses. The iPhone 4 and iPad 2 with their front-facing cameras are the perfect tool for this task. For more information about the Silhouette iMirror please visit silhouette.com

About the Design Award
The ED-Awards is an annual awards program for the best communication design in Europe. It is based on collaboration with the top graphic design magazines in Europe that also represent the jury. The highly qualified jury made up by editors from fifteen prestigious communication design magazines in Europe awarded a total of 29 gold and 54 silver and 65 bronze prizes in 33 distinct categories ranging from “brand logo” to “mobile application”. www.europeandesign.org

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