Attain success with opti-mism!

Silhouette Deutschland starts a successful 2011 at opti. On the 28th of January 2011 the doors to the Optik event of the year which serves as a gauge for the future opened in Munich.

The trade fair’s focus and high quality shone as 470 exhibitors provided a 360° view of the optical market: from frames, glasses, technology and shop fittings to contact lenses and low vision.

Ground-breaking, successful, and dynamic – this is opti, the European opticians’ trade fair which exhibited solid growth for the industry at the Start of the year.

Three spectacular days with nearly 22.700 visitors came to an end last week, and if you ask the Silhouette team it felt like almost every single visitor at the fair came to visit them for more than just a Cup of coffee and a chat. Silhoutte Highlights included the awesome studio collection and the fresh and innovative SPX art – both of which definitely seemed to be in vogue by the trade visitors.

With all the positive buzz it was a perfect start to an opti-mistic year in 2011 which holds even more highlights and surprises in store as the year heats up…so stay tuned!

Website opti munich