Roger Pope is eye care professional of passion and enjoys the title “By Appointment to Her Majesty The Queen”. Since many years his most prominent customer, who celebrated the diamond jubilee of her accession to the throne in 2012, wears Silhouette. If he is not just consulting personalities of the London society and royalty he enjoys his common leisure time with his family in his cottage of the 16th century or during his travels.
What does it mean to you to work right in central London?
Working in central London gives you ultimate job satisfaction as it delivers a very diverse range of clients who all receive excellent freedom of choice and customer service. Customers enjoy the expert advice and huge selection of frames and lenses on offer. It’s our 25th anniversary this year!
Where do you look first when you look into a customers’ face?
I will firstly look at the customer’s facial features, principally at their bridge. You’ve got to assess whether the customer has wide or narrow features in order to determine the frame shape. A lot of it is instinctive.
What does the title “By Appointment to Her Majesty The Queen” mean to you and how did you get it?
“By Appointment to Her Majesty The Queen” demonstrates that we have reached a level of excellence, a level that I am very proud of. We provided spectacles to Her Majesty for a period of time and were then invited to apply for a Royal Warrant of appointment. I have now had the Royal Warrant for six years.
Why did you recommend Silhouette’s to the Queen?
From my point of view I think the frames fit Her Majesty very well and the colouring is very complimentary to her features. You don’t get any problems with Silhouette eyewear, they fit well and they are very durable. The Queen has worn Silhouette’s for many years, so we have effectively carried on the tradition.
What does the heritage, innovation and technology behind Silhouette mean to you as an optician?
I think Silhouette’s attention to detail is very good and their design and use of colour. The plastic SPX material has been fantastic as it lasts incredibly well – it never seems to be affected by the acid in people’s skin. And they have such good rigidity. Other frames would go out of shape very quickly but these retain shape. They have very subtle colour combinations.