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Award-winning Icon – made in Austria
28. May 2013|Awards, Optical Eyewear, Press Releases, Titan Minimal Art
The high quality of the design of Titan Minimal Art – The Icon has been granted the “red dot award: product design 2013” by an international panel of experts. Titan Minimal Art has now won the world’s most coveted award for quality three times and is the recipient of seven prizes overall.
Titan Minimal Art – The Icon came out a winner among the large number of applicants for the red dot award 2013. No rims, no hinges, no screws and almost no weight – just 2.5 grams – yet utmost comfort, perfect design and unrestricted vision. That describes Silhouette’s vision, first embodied in the Titan Minimal Art in 1999, marking the start of a success story that keeps on going. There exists no other rimless eyewear in the world that over a period of more than ten years and with high market acceptance can claim to have achieved the status of a modern classic.
Titan Minimal Art – The Icon is the latest development in the series. “The elongated tips made up of two components improve the hold and deliver a softer, high-quality tone. The titanium temple is weight optimized with the shape following the functional flexible temple zone. The rimless concept of the Icon allows wearers to choose their personal lens shape for a customized look,” explains Silhouette designer Gerhard Fuchs talking about the innovative development of the Titan Minimal Art – The Icon, emphasizing the importance of even the tiniest detail.
The top-class jury was convinced, too: “With its well thought-out and innovative design, Silhouette has proven its know-how, competing with the best in the industry. It has succeeded in coming out on top of a very demanding competition,” stated the jury in awarding the “red dot award: product design 2013”. Gerhard Fuchs*: “It is not our first award, but it is certainly one of our most important ones. After all, it is for our Icon. Innovation, functionality and perfect craftsmanship are key at Silhouette. It is great to be recognized precisely for those things by such a competent body.”
The complete PR-Text is in the Silhouette Mediabox and available for download.