We’re proud to bring the new idea “1.000 Letters Of Passion”, starting right now:
The 1.000 Letters Of Passion offer a new way to express one’s personal feelings for somebody and share them with a community. The messages will be published online, and they’ll be sent hand-written to the recipient as a nice “personal thought”.
1.000 Letters Of Passion is a new additional idea for the actual Silhouette Eyewear campaign “Crystals. A Woman’s Passion” to define the sense of “passion” in a new more personal way and connect it with the strong meaning of a hand written letter.
On www.silhouette.com/crystals everyone has the possibility to create and share letters and its valuable content online to show the world one’s very special words for a person. Then the magic happens in the 1.000 Letters Of Passion Studio in Linz/ Austria, which can be observed online via live stream, of course: One of the writers in the Studio writes down the words in a real letter by hand and sends it to the recipient.